` Intro (weather, trend, greeting, positive message, issue, engaging – 300 chars) * `

` Mid-title 1 (Key advantage 1 – “my experience”) * `

` Paragraph 1 (Description related to H2) * `

` Sub-title 1 (Specific advantage) * `

` Paragraph 2 (Description related to H3) * `

` Sub-title 2 (Pros & Cons) * `

` Paragraph 3 (Description related to H3) * `

` Mid-title 2 (Key advantage 2 – “my experience”) * `

` Paragraph 4 (Description related to H2) * `

` Sub-title 3 (and so on…) * `

` Conclusion title (Strong product appeal) * `